Era Rockford

Era opened its doors on December 11, 2021. My goal was for the store to be a welcoming space where anyone, regardless of age or style, could discover something they loved.

Whether you're searching for a last-minute birthday gift, a wardrobe refresh, or a quick stop to finish your holiday shopping, Era is here for it.

Beyond that, I wanted to curate products that spark memories - from lip gloss reminiscent of childhood favorites to t-shirts featuring iconic bands.

Recycling clothing is another way I've brought nostalgia to Era. As a longtime thrifting enthusiast with a passion for uncovering vintage treasures, I wanted to share that excitement with customers. We feature recycled clothing, alongside pieces we've reworked ourselves to give them a new life.

When I shared my vision with a family friend, they suggested naming it Era.

Era is a reflection of my own style, childhood memories, and love for the perfect find, whether that's new or old.

Maranda